Iconosquare vs Planoly
I Iconosquare | P Planoly | |
|---|---|---|
| Rating | ⭐ 4.2 / 5 | ⭐ 4.0 / 5 |
| Category | Social media | Social media |
| Pricing model | Freemium | Freemium |
| From | Free (2 profiles); Launch €33/month (5 profiles, 100 posts/month); Scale €69/month (5 profiles, unlimited posts); Excel €116/month (5 profiles, 6 users), billed monthly; Custom custom (20+ profiles) | Free on mobile app (10 imports/month); Starter $14/month (1 social set); Growth $24/month (2 sets); Pro $47/month (6 sets), billed monthly (up to 15% cheaper with annual commitment) |
| Ease of use | Intermediate | Beginner |
| French interface | Yes | — |
| API | — | — |
| Website | Visit → | Visit → |
Our verdict: Iconosquare
Best for brands who want fine analytics above all on Instagram, Facebook, and TikTok, with French support thanks to its Limoges origins. Not for you if you manage a personal LinkedIn profile or expect Slack, Canva, or Dropbox integrations to work: they are all announced as "coming soon".
Our verdict: Planoly
Best for creators and small brands centered on Instagram, TikTok, and Pinterest who want to visualize their grid before publication and sell from their bio link. Not for you if you also manage Google Business Profile or need an API to connect the tool to your stack: Planoly remains closed and without documented technical integration.
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