ActiveCampaign
Advanced marketing automation and CRM to transform emails into intelligent customer journeys
Overview
ActiveCampaign is a marketing automation platform combining email marketing, commercial CRM, SMS/WhatsApp and predictive lead scoring (Active Intelligence). Its visual automation workflows let you build complex customer journeys (dynamic segmentation, behavioral scoring, multi-channel triggers) well beyond simple newsletter sends. The Starter plan ($15/month annual for 1,000 contacts, $19/month no commitment) covers basic automation; Plus and Pro plans add full commercial CRM, sales pipelines and predictive analytics. A free 14-day trial without a credit card is available, plus a 30-day satisfaction guarantee.
The interface does offer a French toggle, but it's not on by default: you must configure it manually in account settings, and customer support remains English-only with hours tied to US timezone. Over 1,000 integrations are available (Shopify, WordPress, Zapier, WhatsApp), making it solid for e-commerce and B2B needing fine automation. Real pricing often exceeds the base quote once contacts and add-ons are factored in, and the learning curve for automation workflows is steeper than Mailchimp.
Our verdict
Best for SMBs and agencies beyond basic email needs who want to build true automated customer journeys with scoring and integrated CRM. Avoid if you're looking for an ultra-simple starter tool (prefer Mailchimp or Brevo) or if lack of French support blocks you daily.
Pricing
Every amount below was read on the vendor’s own pricing page, never on a third-party comparison site. Last checked 29/07/2026.
| Plan | Price | What it includes |
|---|---|---|
| Starter | À partir de 15 $/mois facturation annuelle | Campagnes d'emailing personnalisées, automatisation marketing, intégrations CRM et e-commerce standards |
| Plus | À partir de 49 $/mois facturation annuelle | Automatisation approfondie, meilleure connaissance client, pages d'atterrissage |
| Pro | À partir de 79 $/mois facturation annuelle | Orchestration des campagnes, marketing multicanal, segmentation avancée |
| Enterprise | À partir de 145 $/mois facturation annuelle | Emailing à grande échelle et accompagnement dédié |
What drives the bill up
Listed prices are entry prices: they apply to the first tier of contacts and climb as your base grows without a plan change. It's the classic email trap, so price based on your actual contact count, not the page quote. Second watch point: included user count: 1 on Starter and Plus, 3 on Pro, 5 on Enterprise. Billed in dollars.
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