Ahrefs
The SEO tool preferred by experts for backlink analysis and keyword research
Overview
Ahrefs is recognized as the best tool on the market for backlink analysis and keyword research, with a constantly updated database. Its Content Explorer lets you find the most-shared content in any niche. The Starter plan at $29/month offers limited access, ideal for testing; the Lite plan at $129/month is the true professional entry point.
Ahrefs particularly excels at competitive analysis: understand why a competitor ranks better, what links they've earned, what content drives their traffic. The interface, English-only, is well-designed but the tool is reserved for those with SEO fundamentals.
Our verdict
The choice of SEO consultants and seasoned marketing teams who want the most reliable market data on backlinks. Avoid if you're starting out or your site is new: you won't use 20% of the features. No French interface and no extended free trial are barriers for French-speaking SMEs - Semrush or SE Ranking will be more accessible.
Pricing
Every amount below was read on the vendor’s own pricing page, never on a third-party comparison site. Last checked 28/07/2026.
| Plan | Price | What it includes |
|---|---|---|
| Ahrefs Free (Webmaster Tools) | 0 € gratuit, site vérifié uniquement | Audit de site et données de backlinks sur les sites dont vous prouvez la propriété |
| Starter | 27 €/mois par mois, 1 utilisateur | Accès d'entrée aux outils Ahrefs pour un usage ponctuel |
| Lite | 119 €/mois par mois, 1 utilisateur | 5 projets, 750 mots-clés suivis, 100 000 crédits de crawl |
| Standard | 229 €/mois par mois, 1 utilisateur | 20 projets, 2 000 mots-clés suivis, 500 000 crédits de crawl |
| Advanced | 419 €/mois par mois, 1 utilisateur | 50 projets, 5 000 mots-clés suivis, 1 500 000 crédits de crawl |
| Enterprise | 1 394 €/mois engagement annuel obligatoire | API illimitée, données historiques illimitées, limites personnalisées |
What drives the bill up
Annual payment saves up to 17%. The real trap isn't the listed price but seats: only one user is included through the Advanced plan; each additional user is charged extra. Crawl credits and report lines consume quickly when auditing multiple sites, and overage forces an upgrade rather than unit recharge.
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