Data & analytics

Overview

Amplitude combines event tracking, session replay, A/B testing and feature flag management with AI-generated insights to automatically spot friction in user journeys. The free plan covers up to 2 million events per month without a credit card, comfortable for an SME starting out with product instrumentation. The Plus plan (usage-based billing beyond the free threshold), Growth and Enterprise (on request) add advanced data governance, cross-team collaboration and CRM/marketing integrations.

Amplitude's site offers language options including a French interface, helping French-speaking teams get up to speed even if most technical documentation remains in English. The feature richness (experimentation, feature flags, AI insights) comes at a cost: the learning curve is steeper than simpler tools like Mixpanel, and you need good grasp of event data models to fully exploit the platform. The API and SDKs enable deep integration with your existing product stack.

Our verdict

Best for growing SME product teams who want to bundle analytics, experimentation and feature flags in one tool, with a generous free tier to start. Not for you if you're a small team without dedicated product/data resources: the tool's richness translates to more configuration complexity than direct competitors.

Pricing

Every amount below was read on the vendor’s own pricing page, never on a third-party comparison site. Last checked 28/07/2026.

Plan	Price	What it includes
Free	0 $ gratuit, sans carte bancaire	2 millions d'événements par mois à vie, 10 000 session replays/mois, analyses de base
Plus	À partir de 0 $, puis à l'usage carte bancaire requise, facturation à l'événement	Jusqu'à 70 millions d'événements par mois, formules personnalisées, 20 cohortes comportementales, rétention 2 ans
Growth	Sur devis tarification à l'événement, contrat annuel	Analyses comportementales avancées, 20 000 session replays/mois, SSO et contrôle des accès
Enterprise	Sur devis tarification à l'événement, contrat annuel	Projets illimités, gestion fine des droits (RBAC), 50 000 session replays/mois, alertes illimitées

What drives the bill up

Amplitude publishes no pricing for Growth and Enterprise plans: your bill depends on event volume, which grows without notice as you instrument more. The line items that drive costs are monthly event volume, data retention duration and number of session replays. Get a quote based on your actual volume from the past year, not an estimate.

← Back to all tools