CRM & ventes

Overview

Apollo.io combines a B2B database of over 210 million contacts with automated email sequence tools, built-in dialer and AI assistance for drafting and personalizing outreach messages. The Free plan gives access to the complete database with basic search filters and a limited monthly credit allowance. The Basic plan ($49/user/month billed annually) unlocks sequences and contact enrichment; Professional ($79/month) adds the dialer, conversational AI and team reporting; Organization ($119/month, minimum 3 users) includes enterprise features and priority support.

Apollo is widely used by sales and growth teams at SMEs and startups for B2B outbound, thanks to a strong feature-to-price ratio versus competitors like ZoomInfo. The tool is English-only, and contact coverage is denser in the US market than in France: users based in France report staler contact data on local companies. Real costs often exceed the stated rate once enrichment credits and add-ons are consumed.

Our verdict

Recommended for SMEs and freelancers doing B2B prospecting who want a contact database and outreach sequences at accessible pricing, with a free plan to test. Not suitable if you target almost exclusively the French market: data freshness is less guaranteed there than in English-speaking markets, and there is no French-language interface.

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