Brand24

Monitor what's being said about your brand in real time, across the web, social networks and media

Social media

Overview

Brand24 is a Polish social listening and online reputation monitoring tool: it automatically detects mentions of a brand, product or competitor on social networks, blogs, forums, news and review sites, with sentiment and influence analysis. The platform offers real-time alerts, automatic detection of mention spikes and, on higher plans, an AI assistant summarizing trends and suggesting replies. The Individual plan ($199/month annual, $249/month no commitment) covers 3 keywords and 2,000 mentions per month; the Team plan ($299/month annual) and Pro plan ($399/month annual) expand tracked keywords and mention volume, up to Enterprise from $1,499/month for large operations.

The interface is available in English among a dozen languages. No permanent free plan exists: only a 14-day trial without a credit card lets you test the tool before commitment. Entry pricing ($199-249/month) is significant for a very small operation, positioning Brand24 more as a tool for established SMBs or agencies than for solo creators or early-stage ventures.

Our verdict

Best for SMBs and agencies needing serious brand monitoring with real-time alerts and sentiment analysis. Avoid if your budget is tight or you're just looking for occasional mention tracking: try Google Alerts free first before investing $200/month or more.

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