Brevo
The French email and marketing automation tool, simple and accessible for all SMEs
Overview
Brevo (formerly Sendinblue) is a French company offering an email, SMS, WhatsApp, and lightweight CRM platform, with a generous free plan (300 emails/day, unlimited contacts). Its pricing makes it accessible to the smallest businesses: the Starter plan starts at ~$9/month for 5,000 emails/month, and the Business plan at ~$65/month unlocks advanced automation.
The French-language interface is intuitive, deliverability is recognized as solid, and French-language support is available. Brevo has integrated AI features for send personalization, e-commerce product recommendations, and send time optimization. Ideal for a restaurant sending its monthly newsletter or an e-commerce shop automating abandoned cart reminders.
Our verdict
The best choice for a French SME seeking reliable, affordable email tool in French, with a real free plan. Avoid if you need a complete CRM or SEO features: Brevo stays focused on communication. For basic to intermediate needs, it beats Mailchimp on value for European users.