Chatfuel
AI chatbot builder for Instagram, Facebook Messenger, and WhatsApp, designed to automate sales and support for SMEs
Overview
Chatfuel is an AI chatbot builder for social networks and messaging, with pre-configured specialist agents for sales, marketing, appointment scheduling, and strategy, deployable to Instagram, Facebook Messenger, WhatsApp, and TikTok without code. The Chatfuel Light plan is free and covers basic automations, shared inbox, and preset flow templates, with no credit card required. The AI PRO plan, at $49 per month (or less with annual billing and a 29% discount), adds an AI sales agent, AI knowledge base, advanced automations, and broadcast messages. Usage limits apply to each plan, without the exact overage details publicly specified on the pricing page.
Chatfuel displays no French-language interface: the site and product offer only English, Spanish, and Portuguese. The publisher documents GDPR compliance but does not mention dedicated European hosting. An official API is documented in the help center for message broadcasting and dashboard control, complementing native connectors to the supported social networks. Honest limitations: the absence of French may slow down a French-speaking SME selling directly to its customers, and the jump from the free plan to AI PRO at $49 per month is a sharp price increase as soon as you need more than basic automations.
Our verdict
Best for e-commerce businesses and SMEs selling via Instagram and WhatsApp who want to automate replies and sales on these channels. Not suitable if your customers are exclusively French-speaking and expect support in French: the tool offers only English, Spanish, and Portuguese.