Creatio
No-code CRM powered by AI to automate sales, marketing and customer service, with published per-user pricing
Overview
Creatio is a no-code CRM platform covering sales, marketing and customer service, with a visual development studio allowing you to build business applications and automation without writing code. The platform integrates Creatio AI Studio to generate workflows, lead scores and AI-assisted content. Pricing, published on the official site, is structured in three platform formulas: Growth at 40 euros per user per month for SMEs, Enterprise at 75 euros per user per month for larger organizations, and Unlimited at custom pricing for unlimited user access. CRM Sales, Marketing and Service products are sold separately or as a suite. The minimum purchase for a new customer is 10,000 euros per year, on a standard three-year contract.
Creatio offers a French-language interface, with a language selector directly accessible on the official site alongside English, Spanish, German and Italian. The vendor publishes a dedicated GDPR page on its site. A complete REST and OData API is documented on Creatio Academy, with OAuth 2.0 authentication guides for developers. Creatio integrates with Microsoft Outlook, Gmail, Google Calendar, DocuSign, LinkedIn Sales Navigator and Zapier. The main limitation is contractual commitment: the 10,000 euro minimum purchase per year over three years excludes very small structures, and the richness of no-code requires real onboarding time to configure advanced business processes.
Our verdict
Best for SMEs and mid-market firms who want a customizable CRM without a dedicated developer and can commit to a multi-year contract with a minimum budget. Not for a micro-business or freelancer: the 10,000 euro minimum purchase per year over three years is disproportionate for a small structure that just needs a simple CRM.