Marketing & SEO

Overview

Dreamdata is a B2B-specialized attribution platform that links marketing touchpoints (web, email, ads, events) to sales journeys and closed revenue. Its freemium model offers a free plan covering web analytics, cookieless tracking, company identification (up to 80% coverage), and audience building. Paid plans (Activation & Attribution) unlock advanced attribution modeling, real-time audience syncing to ad platforms (LinkedIn, Google Ads), and detailed ROI/ROAS reporting by campaign. All paid pricing is confidential and requires a demo.

Dreamdata offers no French-language interface, though site and product are internationally accessible. An API is documented (developer.dreamdata.io) for automating attribution workflows, audience syncs, and custom exports. Important points of caution: the free plan is very limited (5 seats max, 2 months of historical data, only 3 stage models) and does not cover true multi-touch attribution; real value lies in paid Activation & Attribution plans, whose pricing remains entirely opaque (quote on request). An advantage: Dreamdata integrates natively with HubSpot and Google Cloud BigQuery, simplifying implementation for teams already built on these tools. Optimal use case: B2B SaaS with existing HubSpot and BigQuery.

Our verdict

Best for B2B marketing teams who already have HubSpot or BigQuery and seek native attribution without custom SQL building. Not for you if budget is tight: the free plan does not suffice for true attribution tracking, and paid pricing is known only after demo.

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