Equals
The BI spreadsheet for finance and GTM teams: connected to your data warehouse with integrated analytical AI.
Overview
Equals is a premium BI spreadsheet built for finance and go-to-market teams who want Excel's power with direct connections to their databases and business tools (Stripe, Salesforce, Snowflake). The integrated AI generates complex formulas, suggests analyses, and lets you question your data in natural language, all in an interface that looks like a familiar spreadsheet.
The positioning is clearly enterprise or scale-up level: plans start at $1,250/month (Essential) with a dedicated analyst included. For a typical SME, this price is prohibitive. However, for a scale-up with a CFO or RevOps team wanting unified reporting without a full-time data engineer, Equals delivers real value. The interface is English-only.
Our verdict
Relevant only for scale-ups or SMEs with mature data practices and substantial budgets. At $1,250/month, intensive usage is needed to justify the investment. Most SMEs will get further with Power BI Pro at $14/user or Rows at $8/user.