Foreplay

Foreplay is an ad monitoring and inspiration platform for teams producing creatives for Meta, TikTok and LinkedIn: its Chrome extension enables saving ads directly from the ad libraries of these platforms into an organized swipe file, while Spyder and Lens modules continuously track creatives run by chosen competitor brands. The tool adds a creative brief module to scope production of new ads based on these observations. The Basic plan starts at $59/month, or $49/month on annual billing, for 1 user with API access to 10,000 credits per month; the Workflow plan at $175/month ($149/month annually) covers up to 5 users and 15 tracked brands with Spyder; the Agency plan at $459/month ($389/month annually) scales to 10 users and 50 tracked brands. A Custom Enterprise plan offers up to 80% volume discount.

Foreplay offers no French language interface: the website and tool remain in English. The publisher communicates no information on GDPR compliance or European data residency. A documented public API is included from the Basic plan onward, with a monthly credit quota that doubles on annual billing, enabling retrieval of enriched ad data in a third-party tool. Native integrations are limited to ad libraries of Meta, TikTok and LinkedIn via Chrome extension, with no highlighted connection to a CRM or project management tool. The main limitation is the cost per additional user, charged at $20/month per seat beyond the included quota, which quickly adds up for a medium-sized creative team.