Frase
Generate SEO briefs and optimized articles by automatically analyzing pages that already rank
Overview
Frase positions itself as a 'content operating system' for SEO in the era of AI search: it analyzes pages already ranking for a target query, generates a structured content brief (questions to cover, semantic keywords, title structure) then assists writing directly in its editor. The Content Guard feature monitors published pages and alerts on position drops with correction leads. The Starter plan ($39/month billed annually) covers briefs and limited article quota; the Professional plan ($103/month billed annually) unlocks audit features and AI visibility tracking (ChatGPT, Google AI Overviews).
Frase supports generating and optimizing content in multiple languages including French, allowing creation of relevant SEO briefs for French-language sites, though the software interface itself remains English. The tool offers no publicly documented API for advanced technical integration, reserving it to web interface use rather than advanced automation workflows. No permanent free tier exists, only a paid trial at $1 for 5 days.
Our verdict
Recommended for French-speaking SEO consultants and SME marketers who regularly produce blog content and want to structure articles around what already works with competitors. Not suitable if looking for free or cheap tooling: entry price starts at $39/month, which can be steep for a low-volume freelancer.