HockeyStack
B2B attribution platform that links marketing touchpoints to closed pipeline and generated revenue
Overview
HockeyStack is a B2B attribution platform that connects all marketing touchpoints (LinkedIn Ads, Google, events, content) directly to sales pipeline and closed-won deals, allowing revenue teams to precisely attribute ROI of each marketing campaign. It targets specifically complex B2B organizations that must justify marketing investment to sales teams. The architecture comprises two main tiers: GTM Intelligence (scoring, enrichment) and GTM Execution (AI agents, automations). Pricing is customized based on contact/account volume tracked and modules activated, with no public prices displayed.
HockeyStack offers no French-language interface and does not display French-speaking support. No publicly documented API: the tool integrates via proprietary webhooks and custom APIs to major CRMs (Salesforce, HubSpot, Pipedrive, etc.) and ad platforms. Pricing page is blocked (403 Forbidden error); third-party comparisons mention a starting point around $1,400-1,600/month depending on volume, but the absence of transparent official pricing makes any cost estimate risky. The tool targets specifically B2B enterprises with long sales cycles (90+ days) and high measurement sophistication needs. CRM and complete sales data dependency is critical for usefulness.
Our verdict
Best for B2B organizations (SaaS, services, tech) with long sales cycles who finally want to measure true marketing ROI by tracing to signed deals. Not for you if you need upfront cost estimates: the lack of pricing transparency requires a demo to learn the real price.