Instantly

Instantly is a complete outreach suite combining cold email sending, LinkedIn automation, AI Sales Agent (automatic email generation and follow-up), access to a B2B lead base and AI Reply Agent (automatic response analysis). Pricing is bundled: Starter at $85/month annual or $94 monthly includes 5,000 emails per month, 1,000 contacts and 1,500 credits; Scale at $175 annual or $194 monthly, presented as most popular, goes up to 100,000 emails, 25,000 contacts and 5,000 credits with AI agents; Agency at $500 annual or $555 monthly offers 500,000 emails, 100,000 contacts and 10,000 credits. Outreach-only plans also exist (Growth at $47/month, Hypergrowth and Lightspeed at $358/month) and credit packs can be bought separately.

Instantly exists only in English: the site language selector offers no other option, and support and documentation are English-speaking. The publisher does not publish an accessible page detailing European hosting or GDPR compliance, which matters for a French SMB sending cold emails to European contacts: the legal basis for prospecting remains entirely your responsibility. On the technical side, a documented public API on developer.instantly.ai and webhooks let you drive campaigns and feed responses back to a CRM, plus Zapier, Make, HubSpot and Pipedrive connectors. The limits are the entry price ($85/month annual for just 5,000 emails), the split between send volume and data credits that pushes you to stack two subscriptions, and technical onboarding (domains, DNS, warm-up) that deters beginners.