Keap
All-in-one CRM and marketing automation for small businesses, formerly Infusionsoft
Overview
Keap (formerly Infusionsoft) is a platform combining CRM, marketing automation and sales management, designed for small businesses and freelancers who want to industrialize customer follow-up without hiring a dedicated marketing team. It covers contact management with tag-based segmentation, email and SMS campaigns, lead capture forms, simple invoicing and visual workflow automation (follow-ups, scoring, welcome sequences). Since 2026, Keap simplified its offer to a single plan at $299/month (or $249/month with annual commitment), replacing the old Pro/Max/Ultimate tiers now reserved for existing accounts.
Keap is a US product designed for the English-speaking market: the interface, support and documentation are not available in French, limiting its natural adoption by French-speaking freelancers with limited English comfort. The single plan at $299/month (roughly €280/month) is notably higher than most SME CRM competitors, making it a choice for organizations already having enough activity volume to justify this automation investment.
Our verdict
Recommended for English-speaking (or English-comfortable) small businesses who want to combine CRM and advanced marketing automation in one mature tool. Not suitable for a tight budget or French-speaking team: the $299/month single price and lack of French make it a costly and less accessible choice than alternatives like Zoho CRM or HubSpot CRM.