Productivité & assistants

Overview

Meta AI is the assistant developed by Meta (Facebook) based on the Llama model. Its main strength is native integration into WhatsApp, Instagram, Facebook, and Messenger, platforms millions of businesses worldwide already use daily. Access is completely free and requires no additional signup if you already have a Meta account.

For small shops, restaurants, or freelancers who communicate mainly via WhatsApp and Meta social networks, this assistant enables drafting customer responses, creating posts, or generating images directly in the app. The features remain more limited than ChatGPT or Claude for complex professional tasks, and Meta has been testing paid subscriptions since May 2026.

Our verdict

Choose Meta AI if your SMB lives on WhatsApp and Meta social networks and wants an AI boost without effort. For anything beyond basic social communication (contract writing, analysis, code), turn to ChatGPT or Claude. The advantage is solely its presence where you already are.

← Back to all tools