Metricool
Plan, analyze and publish across all your social networks from a single dashboard, with a generous free plan
Overview
Metricool is a Spanish social media management platform combining post scheduling, detailed analytics (organic and ad) and an Ads management module (Google Ads, Meta Ads). It covers all major networks plus website and blog tracking via Google Analytics integration. The Free plan manages one brand with roughly 50 posts per month and basic stats access. The Starter plan (€20/month annual, €25/month no commitment, up to 5 brands) and Advanced plan (€53/month annual, up to 15 brands, extensible to €210/month for 50 brands) add custom reports and multi-account management for agencies.
The interface is available in English with localized support, a real asset for community managers and small agencies. Some networks like LinkedIn or premium X require a $5 add-on per connected account, slightly inflating the real bill vs. listed price. Value remains among the market's best though, especially thanks to a genuinely usable free plan for a small structure getting started.
Our verdict
Best for freelancers, small businesses and community managers wanting affordable, English-enabled tools with solid analytics/ads coverage and a real free plan. Avoid if managing many brands and needing advanced approval workflows: Agorapulse or Sprout Social will be more complete here.