Planable
Visual collaboration tool for validating social content before publication, with open REST API and AI connector for agencies
Overview
Planable organizes the creation, review, and approval of social content in visual preview faithful to each network, before publication to Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, and Threads. The tool targets marketing teams and agencies managing multiple clients who want a clear validation workflow, with comments, approval statuses, and shared calendars by workspace. Two paid plans exist: Basic at $33 per month per workspace (4 social pages) and Pro at $49 (10 pages), with an Enterprise plan custom for 50 pages; users are unlimited on each workspace. Optional add-ons include Analytics ($12 per workspace per month) and Social Inbox ($7.50).
Planable does not display a French version of the website. It is however one of the few tools in this batch to document a complete public REST API with interactive documentation, plus a Zapier connector to over 7,000 apps and Slack integration for approval notifications. Instagram and TikTok publishing remains however mostly based on mobile notification: Planable opens the native app with content pre-filled, but final sending is done by hand in most cases. There is no permanent free plan, only a trial limited to 50 posts created without time limit but without publishing to X.
Our verdict
Best for agencies and marketing teams who want a visual validation workflow before publication and a REST API to connect the tool to their tech stack. Not for you if you seek fully automatic Instagram or TikTok publishing without mobile gesture: Planable works mainly through notifications to validate in the native app.