Recraft
Generate vector illustrations, icons, and brand-consistent visuals with AI
Overview
Recraft stands out for its ability to generate editable SVG vector illustrations, icons, and visuals that stay consistent within a defined brand style. The tool lets you build a library of persistent styles so all of your team's generations stay on-brand.
The free plan offers 30 credits per day and covers basic uses. The Pro plan at ~$25/month is necessary once you want to leverage SVG export, advanced brand styles, or API access. The interface is English-only but French prompts work fine.
Our verdict
Recraft is the best choice if you need vector illustrations or consistent icons for brand communication, where Canva or Firefly produce only raster images. For photorealistic content or retouching, other tools work better. The lack of a translated interface limits adoption in non-English teams.