Roof AI
AI chatbot for real estate websites that qualifies prospects and boosts conversions
Overview
Roof AI is a conversational AI chatbot designed specifically for real estate agency websites. It captures anonymous visitors, answers their questions on listings in real time through MLS integration, qualifies their needs (budget, timeline, preferences), and books appointments directly with agents. The platform reports 4x more qualified leads and has served over 90 million visitors.
Based in Montreal, Roof AI connects to major real estate CRMs (Follow Up Boss, Salesforce, HubSpot) to sync conversations and lead history. Pricing starts at $199/month with customization based on agency size. The tool stands out for natural conversation quality and depth of automated qualification.
Our verdict
Ideal for an agency with website traffic generating significant volume: the chatbot converts passive visitors into qualified appointments without human action. ROI shows quickly. Less relevant for a solo agent with modest web traffic: monthly cost is hard to justify. If your goal is lead generation rather than conversion, explore Saleswise or Epique AI first.