Rows
A spreadsheet connected to APIs and powered by AI: import, analyze and automate without leaving your cells.
Overview
Rows is a next-generation spreadsheet combining Excel's familiarity with native connectors to 50+ APIs (GA4, Stripe, HubSpot, Shopify…) and an integrated AI assistant capable of summarizing columns, generating formulas, cleaning data, and producing charts in natural language. Where Google Sheets requires scripts, Rows does it in a few clicks.
The free plan covers basic usage with manual imports. The Plus plan ($8/user/month) unlocks daily automatic imports and unlimited AI prompts. It's the ideal solution for a marketing team that wants to consolidate its KPIs (Google Ads + Stripe + CRM) in a single live spreadsheet without going through a full BI tool. The interface is in English but remains very accessible to beginners.
Our verdict
The best accessibility-to-power ratio for an SME living in spreadsheets. The AI assistant lets you query and summarize your data without analytical skills. Limitations: visualizations aren't as rich as a true BI tool, and the interface is English-only. Perfect as a first data tool before moving to Power BI or Hex.