Runway

Runway is the professional benchmark for AI video generation. With Gen-4 and Gen-4 Turbo, it transforms text or image into cinematographic video sequence in seconds. The tool also includes AI green screen, automatic rotoscoping, video inpainting, and scene extension: everything a creative agency does manually in hours.

For an SMB, Runway enables producing advertising videos, product teasers, or social media content without a production team. There's a learning curve (credit system to master), but the output far exceeds what consumer tools allow. The API opens the door to automated workflows.