Social media

Overview

SocialPilot covers Facebook, Instagram, TikTok, X, LinkedIn (personal profile and business page), Threads, Bluesky, YouTube, Pinterest, and Google Business Profile, with a shared calendar, a content library, and bulk scheduling. Four paid plans structure the offering: Essentials at $20 per month (5 accounts, 1 user), Standard at $40 (10 accounts, 3 users), Premium at $100 (20 accounts, 6 users), and Ultimate at $200 (40 accounts, unlimited users), billed monthly with about 15% discount for annual commitment; an Enterprise plan remains custom. A 14-day trial is offered without a credit card.

SocialPilot is one of the rare tools in the sector displaying a French version of the website (socialpilot.co/fr), which eases onboarding for a French-speaking team even though support remains mostly in English. No public API for developers is documented: automation runs through Zapier or an MCP connector announced for AI workflows. Confirmed integrations include Canva, Google Drive, WordPress, Shopify, and ChatGPT. On TikTok, SocialPilot publishes directly without any mobile notification to validate, a real time saver; on Instagram however, only Professional accounts (Business or Creator) benefit from automatic publishing, others remaining on mobile reminder.

Our verdict

Best for agencies and SMEs who publish heavily on TikTok and want full automation without mobile validation, with a website available in French. Not for you if your main activity is on Instagram with non-professional personal accounts: automatic publishing there remains reserved for Business or Creator accounts.

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