Supermetrics

Supermetrics is a marketing reporting connector that pulls data from 100+ ad platforms, analytics, and CRM into Google Sheets (by formula), Looker Studio (by native connector), BigQuery (by scheduled pipeline), or its own cloud platform. Tiered pricing in euros with annual discounts: Starter (EUR 49/month billed monthly or EUR 39 billed yearly); Growth (EUR 199/month or EUR 159 yearly); Pro (EUR 499/month or EUR 399 yearly); Enterprise on request. All tiers include data source limits, refresh schedules, and AI credits for AI-assisted report generation (new feature).

Supermetrics offers no French-language interface and no French-speaking support. Robust API, webhooks, and BigQuery export enable deep integration for data teams. Pricing is completely clear and transparent, with no hidden usage fees or surprises ("Supermetrics doesn't charge usage fees beyond subscription costs"): a major advantage against opaque competitors. No pressure to migrate to Supermetrics cloud; users who prefer to stay on local Sheets/Looker Studio retain that flexibility and the reliability it brings. Critical point to verify: source limits vary significantly by tier (Starter: 3 ad sources max, Growth: 7, Pro: 10); absolutely verify your marketing tool stack (ad platforms, analytics, CRM) are supported before purchase to avoid frustration.