Unbounce
Create and test landing pages without code, with AI copywriting and smart traffic routing
Overview
Unbounce is a landing page builder focused on conversion, designed for marketers running paid campaigns (Google Ads, Meta Ads). The drag-and-drop editor creates code-free pages from over 100 templates, with native A/B testing, popups, sticky bars and an AI writing assistant to generate title and copy variations. The Starter plan ($22/month annual, 5 pages, up to 500 visitors) targets small operations; the Build plan ($74/month, unlimited pages, 20,000 visitors) and Experiment plan ($112/month, most popular) add intelligent traffic (Smart Traffic) that automatically routes visitors to the best-performing variation.
The tool is English-only, including customer support, which can slow a small French-speaking team less comfortable with technical English. Over 1,000 integrations are offered (Zapier, HubSpot, Mailchimp), and hosting and unlimited conversions are included in all plans. Entry price is fair for a single high-stakes page, but climbs quickly once managing multiple active campaigns with substantial traffic.
Our verdict
Best for marketing teams running paid campaigns wanting to maximize conversion rate via rigorous A/B testing. Avoid if you're not comfortable in English day-to-day, or if your need is just a simple landing site: a general site builder like Webflow or Wix will suffice and cost less.