ActiveCampaign vs HubSpot CRM
 ActiveCampaign |  HubSpot CRM | |
|---|---|---|
| Rating | ⭐ 4.4 / 5 | ⭐ 4.5 / 5 |
| Category | Marketing & SEO | CRM & sales |
| Pricing model | Paid | Freemium |
| From | Free 14-day trial; Starter from $15/month (annual, 1,000 contacts) or $19/month no commitment | Free (Starter ~$15/seat/month) |
| Ease of use | Intermediate | Beginner |
| French interface | Yes | Yes |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: ActiveCampaign
Best for SMBs and agencies beyond basic email needs who want to build true automated customer journeys with scoring and integrated CRM. Avoid if you're looking for an ultra-simple starter tool (prefer Mailchimp or Brevo) or if lack of French support blocks you daily.
Our verdict: HubSpot CRM
Best choice for consultants, agencies, and SMEs starting sales structuring. Warning: Professional and Enterprise plans climb fast ($800-$3,600/month) and can trap fast-growers. Test the free version first before any annual commitment.
Still torn between ActiveCampaign and HubSpot CRM?
We look at what you actually need and tell you which one to set up (or a third that fits better).
Ask us →