ActiveCampaign vs Mailchimp
 ActiveCampaign |  Mailchimp | |
|---|---|---|
| Rating | ⭐ 4.4 / 5 | ⭐ 4.2 / 5 |
| Category | Marketing & SEO | Marketing & SEO |
| Pricing model | Paid | Freemium |
| From | Free 14-day trial; Starter from $15/month (annual, 1,000 contacts) or $19/month no commitment | Free (up to 500 contacts); Essentials from $9.74/month (annual); Standard from $15.02/month |
| Ease of use | Intermediate | Beginner |
| French interface | Yes | Yes |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: ActiveCampaign
Best for SMBs and agencies beyond basic email needs who want to build true automated customer journeys with scoring and integrated CRM. Avoid if you're looking for an ultra-simple starter tool (prefer Mailchimp or Brevo) or if lack of French support blocks you daily.
Our verdict: Mailchimp
Best for SMBs new to email marketing who want a simple tool, free up to 500 contacts, with solid e-commerce integration. Avoid if managing a large contact base (pricing escalates quickly) or needing fine-grained behavioral automation: ActiveCampaign or Brevo will be more suited.
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