Apollo.io vs ZoomInfo
 Apollo.io | Z ZoomInfo | |
|---|---|---|
| Rating | ⭐ 4.5 / 5 | ⭐ 4.2 / 5 |
| Category | CRM & sales | CRM & sales |
| Pricing model | Freemium | Paid |
| From | Free (limited credits) ; Basic $49/month ; Professional $79/month ; Organization $119/month (per user, billed annually) | Pricing on request (no public tiers, annual contract with minimum seat requirement) |
| Ease of use | Intermediate | Intermediate |
| French interface | — | — |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: Apollo.io
Recommended for SMEs and freelancers doing B2B prospecting who want a contact database and outreach sequences at accessible pricing, with a free plan to test. Not suitable if you target almost exclusively the French market: data freshness is less guaranteed there than in English-speaking markets, and there is no French-language interface.
Our verdict: ZoomInfo
Best for B2B sales teams at SMEs and mid-market firms actively prospecting and needing a reliable contact database with intent signals. Not for you if you want predictable pricing or a tight budget: no price is public, contracts are annual with seat minimums, and the real cost grows quickly with the number of enrichment credits needed.
We look at what you actually need and tell you which one to set up (or a third that fits better).
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