HubSpot AI vs Semrush
 HubSpot AI |  Semrush | |
|---|---|---|
| Rating | ⭐ 4.4 / 5 | ⭐ 4.5 / 5 |
| Category | Marketing & SEO | Marketing & SEO |
| Pricing model | Freemium | Freemium |
| From | ~$800/month | SEO plan from $139/month ($117.33/month annual); Starter $199/month; Pro+ $299/month; Advanced $549/month |
| Ease of use | Intermediate | Intermediate |
| French interface | Yes | Yes |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: HubSpot AI
Recommended for an SME of 10+ people looking to centralize CRM, marketing automation, and AI in one tool and willing to invest. Avoid if your marketing budget is under $1,000/month or if you only need an email tool: Brevo will be 10 times cheaper for email. The free plan is useful to start, but real AI features are paid.
Our verdict: Semrush
Essential for any SME taking SEO seriously with a marketing budget. A marketer or consultant who masters Semrush has real competitive advantage. Avoid if you're just starting in SEO without guidance: the tool is powerful but complex, and $140/month is an investment to justify. Very small businesses on tight budgets will turn to SE Ranking.
We look at what you actually need and tell you which one to set up (or a third that fits better).
Ask us →