HubSpot CRM vs Keap
 HubSpot CRM |  Keap | |
|---|---|---|
| Rating | ⭐ 4.5 / 5 | ⭐ 4.0 / 5 |
| Category | CRM & sales | CRM & sales |
| Pricing model | Freemium | Paid |
| From | Free (Starter ~$15/seat/month) | $299/month (single unified plan since 2026) ; $249/month with annual commitment |
| Ease of use | Beginner | Intermediate |
| French interface | Yes | — |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: HubSpot CRM
Best choice for consultants, agencies, and SMEs starting sales structuring. Warning: Professional and Enterprise plans climb fast ($800-$3,600/month) and can trap fast-growers. Test the free version first before any annual commitment.
Our verdict: Keap
Recommended for English-speaking (or English-comfortable) small businesses who want to combine CRM and advanced marketing automation in one mature tool. Not suitable for a tight budget or French-speaking team: the $299/month single price and lack of French make it a costly and less accessible choice than alternatives like Zoho CRM or HubSpot CRM.
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