Klaviyo vs Mailchimp
 Klaviyo |  Mailchimp | |
|---|---|---|
| Rating | ⭐ 4.5 / 5 | ⭐ 4.2 / 5 |
| Category | E-commerce | Marketing & SEO |
| Pricing model | Freemium | Freemium |
| From | ~20 $/month (500 contacts) | Free (up to 500 contacts); Essentials from $9.74/month (annual); Standard from $15.02/month |
| Ease of use | Intermediate | Beginner |
| French interface | Yes | Yes |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: Klaviyo
Klaviyo is the #1 choice for a Shopify merchant that wants data-driven growth. Be aware: costs rise quickly as your contact base grows (billing by active profiles since 2025), and the learning curve for advanced automation takes a few weeks. Avoid if your list is under 500 contacts and you don't have email sequences to automate: Shopify Email will suffice.
Our verdict: Mailchimp
Best for SMBs new to email marketing who want a simple tool, free up to 500 contacts, with solid e-commerce integration. Avoid if managing a large contact base (pricing escalates quickly) or needing fine-grained behavioral automation: ActiveCampaign or Brevo will be more suited.
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