1Highest rated
KlaviyoE-commerce
Email and SMS platform for e-commerce that automates customer retention with AI
Read the review →Best AI tools for running email campaigns (online retailer)
4 tools selected and reviewed
Between newsletters, abandoned cart reminders, and promotional campaigns, email remains one of the highest-ROI levers for an online shop, as long as you personalize and automate well.
Our ranking ranges from the platform most tailored for e-commerce to the most affordable general alternative.
Our quick recommendation
2Excellent choice
BrevoMarketing & SEO
The French email and marketing automation tool, simple and accessible for all SMEs
Read the review →3Worth a look
C
ContloE-commerce
All-in-one omnichannel marketing platform designed for e-commerce to automate email, SMS, and WhatsApp
Read the review →All results
| Tool | Best for | Price | FR | Level | Verdict | Rating | |
|---|---|---|---|---|---|---|---|
| Klaviyo | Email and SMS platform for e-commerce that automates customer retention with AI | Freemium | 🇫🇷 | Intermediate | Very good | ★ 4.5 | |
| Brevo | The French email and marketing automation tool, simple and accessible for all SMEs | Freemium | 🇫🇷 | Beginner | Good choice | ★ 4.2 | |
| CContlo | All-in-one omnichannel marketing platform designed for e-commerce to automate email, SMS, and WhatsApp | Freemium | — | Intermediate | Good choice | ★ 3.9 | |
 HubSpot AI | The all-in-one CRM and marketing platform enhanced by Breeze AI for ambitious SMEs | Freemium | 🇫🇷 | Intermediate | Very good | ★ 4.4 |
Frequently asked questions
What's the best AI for email campaigns in e-commerce?
Klaviyo is the most advanced: it segments customers by purchase behavior and automates follow-ups (abandoned cart, repeat purchase) with AI-generated emails. Brevo is a more affordable alternative to get started.
Can you automate abandoned cart reminders?
Yes: Klaviyo, Brevo, and Contlo automatically trigger an email (and sometimes SMS) sequence when a cart is abandoned, with personalized messaging for the products left behind.
Can AI write email content for you?
Yes: Klaviyo and HubSpot AI offer subject line and content generators tuned to each campaign, based on your product catalog and customer history.
You work as online retailer and want to automate “running email campaigns”?
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