1Highest rated
RunwayVideo & audio
Generate and edit professional videos with AI in minutes
Read the review →Best AI tools for creating a promotional video (marketer / communications)
5 tools selected and reviewed
Making a professional promotional video once required filming, a crew, and serious budget. These AIs generate sequences, create talking avatars, or auto-edit your footage, ready to broadcast in hours.
Our ranking ranges from the most versatile tool for creating a video end-to-end to the fastest for quick editing.
Our quick recommendation
2Excellent choice
HeyGenVideo & audio
Videos with AI avatars and automatic multilingual dubbing.
Read the review →3Worth a look
CaptionsVideo & audio
Create and edit speaking videos with AI: avatars, dubbing, and automatic subtitles
Read the review →All results
| Tool | Best for | Price | FR | Level | Verdict | Rating | |
|---|---|---|---|---|---|---|---|
| Runway | Generate and edit professional videos with AI in minutes | Freemium | — | Intermediate | Very good | ★ 4.5 | |
| HeyGen | Videos with AI avatars and automatic multilingual dubbing. | Freemium | 🇫🇷 | Beginner | Very good | ★ 4.4 | |
| Captions | Create and edit speaking videos with AI: avatars, dubbing, and automatic subtitles | Freemium | 🇫🇷 | Beginner | Very good | ★ 4.3 | |
 CapCut | Edit and create professional videos with integrated AI, free and widely available | Freemium | 🇫🇷 | Beginner | Excellent | ★ 4.7 | |
 Synthesia | Create videos with an AI avatar that speaks, no camera needed. | Paid | 🇫🇷 | Beginner | Very good | ★ 4.4 |
Frequently asked questions
What's the best AI for creating a promotional video?
Runway is most versatile: generate video sequences from text or images, plus advanced AI editing tools. HeyGen is ideal if you want a virtual presenter speaking about your offer, in multiple languages.
Can you create a promotional video without filming?
Yes: HeyGen and Synthesia generate video with an avatar presenting your product from a simple text script, no camera or actor needed.
What tool for quick editing a promo video for social media?
CapCut offers fast, free editing with ready-made templates. Captions adds animated subtitles and effects built for short-form Reels and Shorts.
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