Fresha
Booking, checkout and payment software for salons, spas and coaches, with a public marketplace and zero commission on bookings
Overview
Fresha is booking and checkout software for hair salons, barbershops, beauty institutes, spas, tattoo studios and fitness coaches, backed by a public marketplace. The Solo subscription costs 14.95 EUR per month for a single calendar column; the Team plan is billed 9.95 EUR per month per bookable team member, with multi-column calendars and phone support; an Enterprise plan on request exists for more than twenty members. Bookings from the Fresha marketplace, whether new or returning customers, are free, as are bookings from Google, Facebook, Instagram and direct booking links. Online payments are billed 1% + 0.20 EUR per transaction, in-person payments 0.89% + 0.10 EUR, and payment terminals start at 119 EUR.
The website, app and pricing grid exist in French with pricing in euros. The concern is no longer marketplace commission, now zero, but add-on modules and communications that boost the bill. Each account receives 20 free SMS or WhatsApp per month per team member, then 0.18 EUR per SMS and 0.23 EUR per marketing SMS; marketing emails cost 0.02 EUR beyond 50 free ones. The loyalty module costs 59.95 EUR per location per month, Google reviews 13.95 EUR, the Data module 9.95 EUR per team member and the data connector 215 EUR per location. Deposits and cancellation fees secure bookings. Fresha does not publish an open API: data export to other systems goes through this paid connector.
Our verdict
Best for salons, institutes and coaches who want clear pricing in euros, a zero-commission marketplace and integrated payment processing at low rates. Avoid if you rely heavily on SMS and marketing modules: at 0.18 EUR per SMS beyond 20 monthly, plus 59.95 EUR for loyalty and 215 EUR for data connector, the real bill quickly exceeds the advertised subscription.