ManyChat
Automate conversations on Instagram, Messenger and WhatsApp to turn DMs into sales, without writing code
Overview
ManyChat is a conversation automation platform for Instagram DM, Messenger, WhatsApp, TikTok, SMS and email, built around a visual, no-code flow editor. It lets you auto-reply to comments and private messages, qualify leads, recover abandoned carts or send welcome sequences to new followers. As of March 2, 2026, generative AI features (enriched auto-replies) are offered as a separate add-on apart from the base plan.
The free plan covers 25 active contacts per month on 2 channels, enough to test. The Essential plan (from $14/month for 250 contacts) and Pro plan ($29/month) unlock all channels and advanced automation, with a 14-day free trial. The interface is available only in English, Spanish and Portuguese, not French, though messages sent to customers can naturally be in any language. ManyChat integrates with Shopify, HubSpot and Zapier, making it common among e-commerce sellers and content creators active on social.
Our verdict
Best for e-commerce retailers and content creators selling on Instagram and WhatsApp who want to automate customer conversations without a developer. Not for you if you absolutely need a French-language back office, or if your budget must stay fixed: several reviews report bills that grow quickly with rising contact counts and AI features.