Northbeam

Northbeam is an attribution and marketing measurement platform aimed at e-commerce and DTC brands with heavy paid advertising spend. It addresses two problems: (1) measure with precision which channels and campaigns actually generate revenue, not just clicks; (2) optimize media budget allocation via media mix modeling (MMM+). Starter plan ($1,500/month) covers basic multi-touch attribution and omnichannel dashboards; Professional ($3,500/month) adds MMM and a dedicated media strategist. Includes up to $150k in monthly advertising credits depending on tier.

Northbeam offers no French-language interface and does not mention French-speaking support. No publicly documented API: the tool operates via native direct integrations with ad and CRM platforms (no custom webhooks). The main weakness is pricing: fees are significant ($1,500/month minimum for Starter), positioning it squarely as mid-market and enterprise rather than SMB; advertisers spending under $500k annually in ad spend will likely not recoup the measurement investment. A major advantage for large organizations: Northbeam processes $130 billion in cumulative attributed ad revenue and measures 2.1 trillion impressions, giving statistical weight and reliability to its attribution models and media mix modeling.