ActiveCampaign vs Keap
 ActiveCampaign |  Keap | |
|---|---|---|
| Rating | ⭐ 4.4 / 5 | ⭐ 4.0 / 5 |
| Category | Marketing & SEO | CRM & sales |
| Pricing model | Paid | Paid |
| From | Free 14-day trial; Starter from $15/month (annual, 1,000 contacts) or $19/month no commitment | $299/month (single unified plan since 2026) ; $249/month with annual commitment |
| Ease of use | Intermediate | Intermediate |
| French interface | Yes | — |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: ActiveCampaign
Best for SMBs and agencies beyond basic email needs who want to build true automated customer journeys with scoring and integrated CRM. Avoid if you're looking for an ultra-simple starter tool (prefer Mailchimp or Brevo) or if lack of French support blocks you daily.
Our verdict: Keap
Recommended for English-speaking (or English-comfortable) small businesses who want to combine CRM and advanced marketing automation in one mature tool. Not suitable for a tight budget or French-speaking team: the $299/month single price and lack of French make it a costly and less accessible choice than alternatives like Zoho CRM or HubSpot CRM.
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