Amplitude vs Mixpanel
 Amplitude |  Mixpanel | |
|---|---|---|
| Rating | ⭐ 4.3 / 5 | ⭐ 4.4 / 5 |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Freemium |
| From | Free up to 2 million events/month; Plus on usage basis; Growth and Enterprise on request | Free up to 1 million events/month; Growth from $0.28 per 1,000 events above that; Enterprise on request |
| Ease of use | Advanced | Intermediate |
| French interface | Yes | — |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: Amplitude
Best for growing SME product teams who want to bundle analytics, experimentation and feature flags in one tool, with a generous free tier to start. Not for you if you're a small team without dedicated product/data resources: the tool's richness translates to more configuration complexity than direct competitors.
Our verdict: Mixpanel
Best for startups and SMEs with a product team who want to closely analyze user behavior in their application, with a free tier generous enough to get started. Not for you if your team isn't comfortable in English or lacks engineering resources to set up event tracking: onboarding requires some product/data expertise.
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