Clay vs Cognism
 Clay |  Cognism | |
|---|---|---|
| Rating | ⭐ 4.6 / 5 | ⭐ 4.3 / 5 |
| Category | CRM & sales | CRM & sales |
| Pricing model | Freemium | Paid |
| From | Free (6,000 actions/year, unlimited seats); Launch from $54/month annual or $167/month monthly; Growth from $185/month annual or $446/month monthly; Enterprise on quote | Pricing on request (Standard and Pro plans including 5 licenses, credit model where 1 credit equals 1 contact revealed) |
| Ease of use | Advanced | Intermediate |
| French interface | — | Yes |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: Clay
Best for SMEs and agencies building prospect files in-house and wanting data coverage well beyond a single vendor, with a free plan sufficient for testing. Not for you if no one on the team is comfortable with spreadsheets, formulas and English: Clay is configured, not consumed off-the-shelf, and credits burn fast.
Our verdict: Cognism
Best for sales teams prospecting by phone in Europe needing a database whose compliance and do-not-call filtering are documented by the editor. Not for you if you work alone or as a pair: the 5-license floor and annual commitment without public pricing make it inaccessible to very small teams.
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