Kapwing vs Loom
 Kapwing |  Loom | |
|---|---|---|
| Rating | ⭐ 4.4 / 5 | ⭐ 4.6 / 5 |
| Category | Video & audio | Video & audio |
| Pricing model | Freemium | Freemium |
| From | Free (watermark, 720p); Pro $16/month (annual) or $24/month; Business $50/month (annual) or $64/month | Free (Starter, 25 videos, 5 min max); Business $18/month (annual); Business + AI $20-24/month |
| Ease of use | Beginner | Beginner |
| French interface | Yes | — |
| API | Yes | — |
| Website | Visit → | Visit → |
Our verdict: Kapwing
Best for small marketing or HR teams wanting to edit videos together directly in the browser, especially for social media content. Avoid if you need pro color grading or complex animations - desktop editing software still wins there.
Our verdict: Loom
Best for small teams and consultants wanting to replace meetings with short videos (onboarding, support, sales demos, async feedback). Avoid if you're after a real video editor for polished marketing content - VEED.io or Kapwing will do better work - or if you need a fully French interface.
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