Apollo.io vs Clay
 Apollo.io |  Clay | |
|---|---|---|
| Rating | ⭐ 4.5 / 5 | ⭐ 4.6 / 5 |
| Category | CRM & sales | CRM & sales |
| Pricing model | Freemium | Freemium |
| From | Free (limited credits) ; Basic $49/month ; Professional $79/month ; Organization $119/month (per user, billed annually) | Free (6,000 actions/year, unlimited seats); Launch from $54/month annual or $167/month monthly; Growth from $185/month annual or $446/month monthly; Enterprise on quote |
| Ease of use | Intermediate | Advanced |
| French interface | — | — |
| API | Yes | Yes |
| Website | Visit → | Visit → |
Our verdict: Apollo.io
Recommended for SMEs and freelancers doing B2B prospecting who want a contact database and outreach sequences at accessible pricing, with a free plan to test. Not suitable if you target almost exclusively the French market: data freshness is less guaranteed there than in English-speaking markets, and there is no French-language interface.
Our verdict: Clay
Best for SMEs and agencies building prospect files in-house and wanting data coverage well beyond a single vendor, with a free plan sufficient for testing. Not for you if no one on the team is comfortable with spreadsheets, formulas and English: Clay is configured, not consumed off-the-shelf, and credits burn fast.
We look at what you actually need and tell you which one to set up (or a third that fits better).
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