1Highest rated
ChatbaseCustomer support
AI customer support agent trained on your site and documents, answering visitors autonomously
Read the review →Best AI tools for automating customer support (online retailer)
5 tools selected and reviewed
Order tracking, returns, product questions: an online store's customer service receives the same questions over and over, and every unresolved ticket quickly drives a customer away.
These tools answer instantly via chat, connect to your back-office (Shopify, courier, inventory), and escalate only complex cases to humans. Our ranking for e-commerce.
Our quick recommendation
2Excellent choice
GorgiasE-commerce
E-commerce helpdesk with AI that resolves customer tickets without human intervention
Read the review →3Worth a look
Zendesk AICustomer relations & support
Enterprise customer support boosted by AI to automate tickets and conversations at scale
Read the review →All results
| Tool | Best for | Price | FR | Level | Verdict | Rating | |
|---|---|---|---|---|---|---|---|
| Chatbase | AI customer support agent trained on your site and documents, answering visitors autonomously | Freemium | — | Beginner | Very good | ★ 4.6 | |
| Gorgias | E-commerce helpdesk with AI that resolves customer tickets without human intervention | Paid | 🇫🇷 | Intermediate | Very good | ★ 4.4 | |
| Zendesk AI | Enterprise customer support boosted by AI to automate tickets and conversations at scale | Paid | 🇫🇷 | Advanced | Good choice | ★ 4.2 | |
 Tidio | Affordable live chat and AI chatbot to convert visitors into customers | Freemium | 🇫🇷 | Beginner | Very good | ★ 4.4 | |
| RRep AI | AI chatbot for Shopify that converts hesitant visitors into buyers through proactive conversations | Paid | — | Beginner | Very good | ★ 4.4 |
Frequently asked questions
Which AI is best for customer support in an online store?
Gorgias is tailored for e-commerce and connects directly to Shopify to answer order tracking or return questions. Chatbase and Zendesk AI are excellent more generalist options if you want to cover email and other channels too.
Can these tools handle order tracking without human intervention?
Yes: Tidio and Rep AI can automatically answer order tracking questions by querying your platform, and escalate to an advisor only if the customer has a real problem to solve.
You work as online retailer and want to automate “automating customer support”?
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